B E H I N D  T H E   S C E N E S

GOLD WINNER
PromaxBDA North America Promotion, Marketing and Design Awards 2018
Best Program Promotional Spot (Art Direction and Design)​​​​​​​

The initial concept for this teaser was originally conceived by Garrett Wagner as a great abstract metaphor for the vicious assassination of Gianni Versace.

Steve Viola picked it up and worked on the visual narrative and progression with his team at FX, as they explored the visual approach and final execution.

This was truly a team project – Amie Nguyen, Synderela Peng, Jose Medina, and Alex Yoon were instrumental in helping to realize the visuals and art direction, with Mike Parks, Charles Bergquist, and The Joelsons handling the majority of the live action shoot.

It was later edited and composited by Mike Parks, with final sound design by Echolab.

AMERICAN CRIME STORY: VERSACE
“Stitch” Teaser

CLIENT: FX NETWORKS
President of Marketing & Promotions - Stephanie Gibbons
EVP, On-Air Promotions - John Varvi
SVP, Broadcast Design - Steve Viola
VP, Broadcast Design - Albert Romero
VP, Production, Broadcast Design - Dara Barton

AGENCY: FX NETWORKS DESIGN
Original Concept - Garret Wagner
Creative Director - Synderela Peng
Art Director - Kenneth Kegley
Art Director - Jose Medina
Art Director - Alex Yoon
Compositor/ Editor - Michael Lane Parks

PRODUCTION COMPANY: THE JOELSONS
Director - Michael Lane Parks
Producer - Rebecca Joelson
Production Assistant - Jeremiah ZImmerman
Production Assistant - Erica McKenna
Director of Photography - Kevin Joelson
"Stitch Unit" Cinematography - Charles Bergquist
1st Camera Assistant - Geoff Sykes
2nd Camera Assistant - Travis White
DIT - Kyle Hoekstra
Gaffer - David Lee
Best Boy Electric - Wes Alley
Key Grip - Joe McKenna
Best Boy  - Bruce Wolfe
Art Department - Julia Reeser
Studio - Vista Studios
Grip - 3rd & Long
Lighting - Paskal Lighting
Lenses - Otto Nemenz
Sound Design - Echolab

Special Thanks to CW SONDEROPTIC

© 2018 FX NETWORKS, LLC. ALL RIGHTS RESERVED.
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